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    • Privacy Policy

    We take your rights very seriously.

    This Privacy Policy explains how personal data is collected and used by Little Lifts (also referred to as “we”, “us” or “our” throughout this Privacy Policy) when you visit www.littlelifts.org.uk (“Website”). This includes any data you may provide when you register with us, sign up to our newsletter, register for an event or purchase a product or service. Little Lifts is a registered charity in England and Wales 1170737. Little Lifts processes your data under the UK GDPR and Data Protection Act 2018.

    We will always endeavour to keep any personal information you share with us safe. We recognise that, as a charitable organisation, we will collect and use personal data about various categories of individuals. We take data protection seriously and will uphold the trust our service users, donors, supporters, and customers place in us when they provide their personal information. This Privacy Policy allows you to understand how, why and where we may collect and use your personal information.

    It is important that you read this Privacy Policy together with any other privacy notice or fair processing notice we may provide you with under specific circumstances when we are collecting or processing personal data about you, so that you are fully informed about how and why your data is being collected and used. This Privacy Policy supplements any other notices and is not intended to override them.

    Little Lifts is the controller for the purposes of data protection law and is therefore responsible for your personal data.

    We hope the following sections answer any questions you have; if not, please do get in touch with us at hello@littlelifts.org.uk or by post to Little Lifts, Bowthorpe Hall, Bowthorpe Hall Road, Norwich, NR5 9AA.

    This Website is not intended for children, and we do not knowingly collect data relating to children.

    This notice was last updated on 13th October 2026.

    What personal data do we collect?

    Personal data means any information about an individual from which that person can be identified. We may collect, use, store and transfer different kinds of personal data about you, which we have grouped together as follows:

    • Identity Data includes first name, last name, any previous names, username or similar identifier, marital status, title, date of birth and gender.
    • Contact Data includes billing address, delivery address, email address and telephone numbers.
    • Financial Data includes bank account and payment card details (for example, if you make a purchase or donation).
    • Transaction Data includes details about payments to and from you and other details of products and services you have purchased from us.
    • Technical Data includes internet protocol (IP) address, your login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform, device ID and other technology on the devices you use to access this Website.
    • Profile Data includes your username and password, purchases or orders you have made, your interests, preferences, feedback, and survey responses.
    • Usage Data includes information about how you interact with and use our Website, products and services.
    • Marketing and Communications Data includes your preferences for receiving marketing communications from our third parties and from us, as well as your communication preferences.

    We also collect, use and share aggregated data such as statistical or demographic data, which is not personal data as it does not directly (or indirectly) reveal your identity. For example, we may aggregate individuals’ Usage Data to calculate the percentage of users accessing a specific website feature, to analyse general trends in how users interact with our Website, and to help improve the Website and our service offering.

    How is your personal data collected?

    We use different methods to collect data from and about you, including:

    • Your interactions with us. You may give us your personal data by filling in online forms or by corresponding with us by post, phone, email or otherwise. This includes personal data you provide when you:
      • purchase our products;
      • create an account on our Website;
      • engage with us on social media;
      • subscribe to our services or publications;
      • request awareness, fundraising or marketing material to be sent to you;
      • sign up for or attend events;
      • sign up to Gift Aid or make a donation;
      • enter a competition, promotion or survey; or
      • give us feedback or contact us.
      If you contact us in writing, we may keep a record of that correspondence.
    • Automated technologies or interactions. As you interact with our Website, we will automatically collect Technical Data about your equipment, browsing actions and patterns. We collect this personal data by using cookies and other similar technologies. Please see our Cookie Policy for further details.
    • Third parties or publicly available sources. We will receive personal data about you from various third parties and public sources, such as Technical Data from analytics providers, advertising networks and search information providers.
      • We may receive your personal information from a third party, such as Just Giving, PayPal or Enthuse (formerly Charity Checkout). If you click links on our Website, we encourage you to read the privacy policy of the website you visit, as we do not control third-party websites and are not responsible for their privacy statements. Clicking on these links or enabling connections with these third parties may authorise them to collect or share data about you.
      • We may collect data from publicly available sources where you have given your consent to share information or where the information is made public as a matter of law.

    How do we use your personal data?

    The law requires us to have a legal basis for collecting and using your personal data. We rely on one or more of the following legal bases:

    • Performance of a contract with you: Where we need to perform the contract we are about to enter into or have entered into with you.
    • Legitimate interests: We may use your personal data when necessary to conduct our business and pursue our legitimate interests, for example, to prevent fraud and to provide you with the best and most secure customer experience. We make sure we consider and balance any potential impact on you and your rights (both positive and negative) before we process your personal data for our legitimate interests. We do not use your personal data for activities where our interests are overridden by the impact on you (unless we have your consent or are otherwise required or permitted to do so by law).
    • Legal obligation: We may use your personal data where it is necessary to comply with a legal obligation to which we are subject. We will identify the relevant legal obligation when we rely on this legal basis.
    • Consent: We rely on consent only where we have obtained your active agreement to use your personal data for a specified purpose, for example, if you subscribe to an email newsletter.

    Purposes for which we will use your personal data

    We have set out below, in a table, a description of how we plan to use the various categories of your personal data and the legal bases on which we rely. We have also identified our legitimate interests, where appropriate.

    Purpose/UseType of dataLegal basis
    To register you as a new customer(a) Identity
    (b) Contact    		Performance of a contract with you
    To process and deliver your order, including:
    (a) Manage payments, fees and charges
    (b) Collect and recover money owed to us    		(a) Identity
    (b) Contact
    (c) Financial
    (d) Transaction
    (e) Marketing and Communications    		(a) Performance of a contract with you
    (b) Necessary for our legitimate interests (to recover debts due to us)
    To manage our relationship with you, which will include:
    (a) Notifying you about changes to our terms or Privacy Policy
    (b) Dealing with your requests, complaints and queries    		(a) Identity
    (b) Contact
    (c) Profile
    (d) Marketing and Communications    		(a) Performance of a contract with you
    (b) Necessary to comply with a legal obligation
    (c) Necessary for our legitimate interests (to keep our records updated and manage our relationship with you)
    To enable you to partake in a prize draw, competition or complete a survey(a) Identity
    (b) Contact
    (c) Profile
    (d) Usage
    (e) Marketing and Communications    		(a) Performance of a contract with you
    (b) Necessary for our legitimate interests (to study how customers use our products/services, to develop them and grow our business)
    To administer and protect our business and this Website (including troubleshooting, data analysis, testing, system maintenance, support, reporting and hosting of data)(a) Identity
    (b) Contact
    (c) Technical    		(a) Necessary for our legitimate interests (for running our business, provision of administration and IT services, network security, to prevent fraud and in the context of a business reorganisation or group restructuring exercise)
    (b) Necessary to comply with a legal obligation
    To deliver relevant website content and online advertisements to you and measure or understand the effectiveness of the advertising we serve to you(a) Identity
    (b) Contact
    (c) Profile
    (d) Usage
    (e) Marketing and Communications
    (f) Technical    		Necessary for our legitimate interests (to study how customers use our products/services, to develop them, to grow our business and to inform our marketing strategy)
    To use data analytics to improve our Website, products/services, customer relationships and experiences and to measure the effectiveness of our communications and marketing(a) Technical
    (b) Usage    		Necessary for our legitimate interests (to define types of customers for our products and services, to keep our Website updated and relevant, to develop our business and to inform our marketing strategy)
    To send you relevant marketing communications and make personalised suggestions and recommendations to you about goods or services that may be of interest to you based on your Profile Data(a) Identity
    (b) Contact
    (c) Technical
    (d) Usage
    (e) Profile
    (f) Marketing and Communications    		Necessary for our legitimate interests (to carry out direct marketing, develop our products/services and grow our business) OR Consent, having obtained your prior consent to receiving direct marketing communications
    To provide you with information, services or products you’ve requested, including event and fundraising information(a) Identity
    (b) Contact
    (c) Transaction
    (d) Profile
    (e) Marketing and Communications    		Performance of a contract with you
    To process donations and Gift Aid(a) Identity
    (b) Contact
    (c) Financial
    (d) Transaction
    (e) Marketing and Communications    		(a) Performance of a contract with you
    (b) Necessary to comply with a legal obligation
    (c) Necessary for our legitimate interests (to process Gift Aid, maintain records for audit purposes and help prevent fraud)
    To comply with legal and regulatory obligations, including reporting to the Charity Commission(a) Identity
    (b) Contact
    (c) Financial
    (d) Transaction
    (e) Technical    		(a) Necessary to comply with a legal obligation
    (b) Necessary for our legitimate interests (to comply with laws and regulatory requirements)
    To carry out market research through your voluntary participation in surveysNecessary for our legitimate interests (to study how customers use our products/services and to help us improve and develop our products and services).

    If you have shared your story with us, we won’t share identifiable details without your permission but otherwise may use your story on an anonymised basis in impact reporting, media interviews or funding opportunities.

    Opting out of marketing

    You can ask us to stop sending you marketing communications at any time by following the opt-out links within any marketing communication sent to you or by contacting us using the contact details outlined below. If you opt out of receiving marketing communications, you will still receive service-related communications that are essential for administrative or customer service purposes.

    We will only use your personal data for the purpose for which we collected it, unless we reasonably consider that we need to use it for another reason which is compatible with the original purpose.

    Who do we share your personal information with?

    Little Lifts does not sell any personal information to third parties; however, we may share personal information with third parties working on our behalf, for example, financial providers assisting us with processing donations or Gift Aid, companies who provide us with IT and other technical support services, fundraising platform providers, or in order to enforce any terms and conditions or agreements that may apply. We do not allow our third-party service providers to use your personal data for their own purposes and only permit them to process your personal data for specified purposes and in accordance with our instructions.

    We may also need to share your personal information if required to do so by law.

    International transfers

    Some of your personal data is processed outside the UK. The Website and The Little Kindness Fund portal are hosted in the UK, and our CRM data is kept in the UK by Beacon. However, the following service providers are based in, or process personal data in, the US:

    • Cloudflare (security and a global content delivery network);
    • Stripe and PayPal (payments);
    • Google Analytics / Tag Manager, and Meta Pixel (website analytics and advertising); and
    • our transactional email provider (which sends the Website’s emails as part of our website maintenance plan).

    These are all established providers, and we require them to use recognised legal safeguards for any transfer of personal data outside the UK, such as the UK International Data Transfer Agreement or the EU Standard Contractual Clauses (as extended by the UK Addendum), together with additional safeguards where necessary. Where a provider is certified under a recognised data protection framework applicable to transfers to the US, we treat that as providing an adequate level of protection, supplemented by contractual safeguards. In each case, transfers take place only when these safeguards are in place.

    How do we look after your personal information?

    We are committed to looking after your personal information at Little Lifts. We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used, accessed, altered, or disclosed in an unauthorised way. These measures may include, but are not limited to:

    • when necessary, securely disposing of or deleting your personal information;
    • working closely with our IT service providers to ensure they use appropriate security;
    • undertaking all financial transactions on secure, encrypted third-party sites;
    • only retaining your personal data for as long as necessary to fulfil the purposes we collected it for;
    • regular training for the Little Lifts staff on responsible and secure data handling; and
    • limiting access to your personal data to those employees, agents, contractors and other third parties who have a business need to know, who are aware of the confidential nature of the information and will only process the data on our instructions.

    We have put in place procedures to address any suspected personal data breach and will notify you and any applicable regulator where legally required.

    Little Lifts is committed to promoting equality, diversity, and inclusion across our staff and volunteer programmes. To monitor progress, we may collect personal information from job applicants and volunteers via our Equal Opportunities Monitoring form. Some of the personal information that you may share with us may be particularly sensitive, including what is legally referred to as ‘special categories’ of personal data, such as your racial or ethnic origin, health, religious or sexual orientation, sex life, political opinions, religious or philosophical beliefs. We lawfully collect this data as it is of substantial public interest. Submitting this data is optional, anonymous and not linked to any application you make.

    Third parties

    Your information may be shared with us by third-party organisations, including fundraising platforms such as JustGiving or Enthuse (formerly Charity Checkout). Please review their privacy policies carefully to understand how they process your information and what they share with us.

    How long will you retain my personal data?

    We will only retain your personal data for as long as reasonably necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, regulatory, tax, accounting or reporting requirements. We may retain your personal data for a longer period in the event of a complaint or if we reasonably believe there is a prospect of litigation in respect to our relationship with you.

    To determine the appropriate retention period for personal data, we consider the amount, nature and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal, regulatory, tax, accounting or other requirements. Where possible, we apply the following specific retention periods:

    • Website forms (contact, volunteer, feedback and newsletter sign-up forms): entries are deleted automatically 30 days after submission.
    • Shop orders and customer accounts: currently retained indefinitely.
    • Little Kindness Fund applications: supporting documents are deleted as soon as an application is decided. We automatically anonymise personal details 90 days after an application is approved, declined, completed, or expires, after which we keep only anonymised statistics for reporting purposes. Applicant login accounts are kept until the applicant asks us to delete them.
    • Newsletter mailing list: retained until you withdraw your consent.

    Your rights

    You have a number of rights under data protection laws in relation to your personal data.

    You have the right to:

    • Request access to your personal data (commonly known as a “subject access request”). This enables you to receive a copy of the personal data we hold about you and to check that we are lawfully processing it.
    • Request correction of the personal data that we hold about you. This enables you to have any incomplete or inaccurate data we hold about you corrected, though we may need to verify the accuracy of the new data you provide.
    • Request erasure of your personal data in certain circumstances. This enables you to request that we delete or remove personal data when there is no good reason for us to continue processing it. You also have the right to ask us to delete or remove your personal data where you have successfully exercised your right to object to processing (see below), where we may have processed your information unlawfully or where we are required to erase your personal data to comply with local law. Note, however, that we may not always be able to comply with your request for erasure for specific legal reasons, which will be notified to you, if applicable, at the time of your request.
    • Object to the processing of your personal data where we are relying on a legitimate interest (or those of a third party) as the legal basis for that particular use of your data (including carrying out profiling based on our legitimate interests). In some cases, we may demonstrate that we have compelling legitimate grounds to process your information which override your right to object.
    • You also have the absolute right to object at any time to the processing of your personal data for direct marketing purposes.
    • Request the transfer of your personal data to you or to a third party. We will provide to you, or to a third party you have chosen, your personal data in a structured, commonly used, machine-readable format. Note that this right only applies to automated information which you initially provided consent for us to use or where we used the information to perform a contract with you.
    • Request restriction of processing of your personal data. This enables you to ask us to suspend the processing of your personal data in one of the following scenarios:
      • If you want us to establish the data’s accuracy;
      • Where our use of the data is unlawful, but you do not want us to erase it;
      • Where you need us to hold the data even if we no longer require it, as you need it to establish, exercise or defend legal claims; or
      • You have objected to our use of your data, but we need to verify whether we have overriding legitimate grounds to use it.

    You will not have to pay a fee to access your personal data (or to exercise any of the other rights). However, if your request is, in our reasonable opinion, clearly unfounded, repetitive or excessive, we may charge a reasonable fee or refuse to comply with your request.

    We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). This security measure helps ensure that we do not disclose personal data to anyone without the right to receive it. We may also contact you to request further information regarding your request to expedite our response.

    We try to respond to all legitimate requests within one month. Occasionally, it may take longer than a month if your request is particularly complex or you have submitted multiple requests. In this case, we will notify you and keep you updated.

    Contact Details

    If you have any questions about this Privacy Policy or about the use of your personal data, or if you want to exercise your privacy rights, please contact us in the following ways:
    Email address: hello@littlelifts.org.uk
    Postal address:
    Kay Phoenix
    Little Lifts
    Bowthorpe Hall
    Bowthorpe Hall Road
    Norwich
    NR5 9AA

    Complaints

    You have the right to make a complaint at any time to the Information Commissioner’s Office, the UK supervisory authority for data protection issues, by visiting www.ico.org.uk for further assistance. However, we would appreciate the chance to address your concerns before you contact the ICO, so please contact us first.

    Changes to the Privacy Policy and your duty to inform us of changes

    We may revise this Privacy Policy from time to time. Any change will take effect once the revised Privacy Policy is available on this Website. Please check back regularly to see the latest version.

    It is important that the personal data we hold about you is accurate and up to date. Please keep us informed if your personal data changes during your relationship with us, for example, a new address or email address.